PROJECT BRIEF
CLIENT:
Lecca Snacks
PROJECT TITLE:
Lecca Overhaul
START DATE:
02/15/2022
END DATE:
02/22/2022
PROJECT REQUIREMENTS:
Website Design
Logo/Branding
Packaging Design
Social Media Design
TARGET AUDIENCE:
Older Gen Zs and younger Millennials make up most of our audience. They're health-conscious individuals always searching for the next trend to hack their diet and lifestyle. Because they're so busy working and playing hard, they're not likely to put in the time cooking with or researching these powerful superfoods.
COMPETITORS:
Oh My Yummies www.ohmyyummies.com
Food Groove Mission www.foodgroovemission.com
Mary's Gone Crackers www.marysgonecrackers.com
THE CHALLENGE:
Developing a brand new design for Lecca, Rumamba. I've addressed the challenge by designing an entirely new style for Lecca. Everything from the logo and website to social media and packaging has an entirely new look. Using bold colors and fonts, the new design is very modern and trendy.
TOOLS USED:
Ps
Xd
Ai
